Service page template changes
We identified these changes on three pages: What is domiciliary care?, Live in care and Complex care at home. Most of them are template changes that should apply across all Helping Hands service pages, not just these three. Changes specific to one page are set out in that page's wireframe.
Across all service pages
The same heading issues appear on all three pages, in the same shared blocks: the regulated provider section, the "How to arrange" steps, the carers banner, the FAQs, the reviewer line and the expandable panels. That suggests they come from the site templates rather than individual pages, so fixing the templates once would benefit every service page that uses them.
We have not checked every service page yet. We will confirm which pages share these issues with a crawl before any wider rollout.
At a glance
| Change | Domiciliary care | Live-in care | Complex care |
|---|
| CTA and Trustpilot trust bar in the hero | ✓ | ✓ Replaces current hero buttons | ✓ |
| Short intro answering the question under the H1 | ✓ | ✓ | ✓ |
| Cost section (new H2) | ✓ | ✓ Includes care home comparison | ✓ |
| Funding section (new H2) | ✓ NHS, council, self-funding | ✓ NHS, council, self-funding | ✓ NHS CHC, personal health budgets, joint funding |
| Named clinical reviewer and review date | ✓ New, reviewer to be supplied | ✓ Already in place | ✓ Fresh review needed |
| FAQPage and reviewedBy schema | ✓ | ✓ | ✓ |
| Heading hierarchy rebuilt | ✓ | ✓ | ✓ |
The changes
1
CTA and Trustpilot trust bar in the hero
What: Add "Excellent", the Trustpilot star rating and review count to the hero, with a phone button and a "Contact us" button.
Why: The rating and contact options are visible as soon as the page loads, without scrolling. The review count should be pulled live through the Trustpilot widget rather than hard-coded, so it never goes out of date.
- Live-in care: replaces the existing hero call and callback buttons rather than adding a second pair.
2
Short intro answering the question under the H1
What: Add a two or three sentence answer directly under the H1 that explains what the service is.
Why: People and AI search tools get a clear definition in the first few lines. Each draft uses wording already on the page, for Content to finalise.
3
Cost section
What: Add a new H2 explaining what affects the cost, with an indicative price and a link to the relevant cost page.
Why: Cost is one of the first questions people have about care. No figures are shown until Helping Hands confirms them.
- Live-in care: also compares live-in care with care home costs, which needs a named, dated source.
4
Funding section
What: Add a new H2 with the main funding routes as H3s, linking to the existing funding guides.
Why: Families often need to know who can help pay before they get in touch. Each section is kept short and points to the funding guides, so the three pages do not repeat each other.
- Domiciliary care and Live-in care: NHS support, council funding and self-funding.
- Complex care: NHS Continuing Healthcare, personal health budgets and joint funding, as these are the routes most relevant to complex care.
- Copy to be checked for Wales, as Helping Hands is also regulated by CIW.
5
Named clinical reviewer and review date
What: Show a "Page reviewed by" block with the reviewer's name, role and review date, using the same component on every page.
Why: These are health-related pages, so a named, qualified reviewer is one of the clearest trust signals for people and search engines.
- Domiciliary care: new, reviewer to be supplied by Helping Hands.
- Live-in care: Honor Elliot, Clinical Manager, already in place (spelling to confirm).
- Complex care: current review dates from July 2024, so a fresh review is needed before publishing.
6
FAQPage and reviewedBy schemaDev
What: Add FAQPage schema built from each page's existing FAQs, and WebPage schema linking to the clinical reviewer.
Why: Helps search engines and AI tools understand the page and who has checked it. Review stars and prices are deliberately not marked up.
7
Heading hierarchy rebuiltDev and Content
What: Replace H5 and H6 tags with a proper H2 and H3 structure. The same fixes apply on every page (see below).
Why: A clear heading structure makes each page easier for search engines to read and for people to scan.
Heading fixes shared across the pages
- Sub-sections marked up as H5s become H3s, so they sit correctly under their H2.
- Short points marked up as H5s or H6s become bulleted lists rather than headings.
- Main sections currently sitting at H3 (such as how to arrange care and the FAQs) move up to H2.
- Banners, labels and the "Page reviewed by" line stop being headings and become styled text.
- Headings repeated inside expandable panels appear once only (expert names on live-in care, customer stories on complex care).
- The regulated provider section becomes an H2, with its intro as a paragraph and its points as a list.
What we need from Helping Hands
For these three pages
- An indicative or "from" price for each service, and the date it applies from.
- Clinical reviewer details: a reviewer for domiciliary care, a fresh review for complex care and confirmation of Honor Elliot's name spelling for live-in care.
- Confirmation of which phone number to use in the hero CTA.
Across all service pages
- Pricing: "from" prices for every service that has a cost page, and who keeps them up to date.
- Clinical reviewers: a named reviewer and profile page for each health-related service page, plus how often pages should be re-reviewed.
- Trustpilot: agreement to use the live Trustpilot widget in service page heroes, so ratings never go out of date.
- Phone numbers: which number service pages should use (0330 037 6958 or 0333 060 4866), and whether different numbers are tracking lines.
- Templates: whether their Dev team can edit the shared blocks once, so the heading fixes apply site-wide.
- Funding guides: the definitive list of funding guides service pages should link to.
- Wales: whether any funding or regulation copy needs to differ for Welsh customers.
- Sign-off: who approves clinical and funding content before it goes live.
Still to decide
- Rollout: whether the trust bar, short intro, cost and funding sections become the standard for all service pages, and which pages come next.
- FAQ questions: whether they become H3s under the FAQ heading or stay as plain accordion text.
- Funding guide URLs: Fibre to confirm the specific guides each funding section links to.